What occurs in case your insurance coverage company makes use of the identical generic boilerplate content material as 100 different businesses? What sort of assessment would you give your present web site, for those who reviewed if from the attitude of a prospect, potential worker or attainable accomplice? In case your company is solely copying boilerplate content material, you are seemingly within the penalty field, positioned there by each Google algorithms and your potential shoppers. Let’s focus on how and why you bought there, and keep in mind, this data is within the public area, accessible by anybody and everybody.

Your company could also be utilizing boilerplate content material from an insurance coverage web site platform. These can vary in worth from only a few hundred {dollars} complete price, to hundreds of {dollars} per 30 days. Whatever the worth, the method is similar. You choose the traces of protection you need from a boilerplate content material library, and that turns into your web site content material. Now your web site is rather like dozens, and even tons of of different brokers, businesses and brokers.

You’ll be able to take a look at your website for duplicate content material by repeating the next 4 steps:

1. Navigate to certainly one of your inside pages. For instance, Householders Insurance coverage.

2. Copy a sentence out of your web site web page and paste it right into a Google search. Right here is an efficient instance, “There are 4 major kinds of life insurance coverage, and every has a spot in any sound monetary plan.”

3. Evaluation the outcomes pages – do they include businesses like yours?

4. Go to a few of these web sites – does their content material look similar to yours?

Repeat this a number of time on a number of pages (Auto, Life, Group Well being, and many others.). In case your reply to objects #3 and 4 are “sure”, then your insurance coverage web site is utilizing duplicate content material.

In relation to duplicate (or syndicated content material), search engines like google typically do not know which pages to incorporate or exclude from their rating indices. Additional, the various search engines do not know if they need to direct the hyperlink metrics to your web site, or one other website. They usually might not know which web page to rank for his or her question outcomes (which company to show of their search engine outcomes pages). Clearly, when duplicate content material is current, web sites undergo rankings and visitors losses. And probably worse, your greatest prospect or new potential rent might click on on a aggressive website that appears similar to yours, or discover your web site seems the identical as one other company, positioned down the road.

The answer is easy sufficient, although it may be daunting for a busy company. Rewrite all of your web site content material so it’s really distinctive to your company, and achieve this out of your particular worth proposition and branding perspective. In case your company lacks the time, expertise or instruments to perform this, or in case your web site cannot go the Google Cell Pleasant Check, you’ll be able to attain out to a proficient insurance coverage company advertising agency and outsource these initiatives.